The tracking is lying
A form fires twice. A phone call is never recorded. GA4 was installed but never configured. You are optimising toward a number that isn't real, so every decision after it is wrong.
Performance marketing & analytics
Your ads are spending.
I find what's leaking.
I'm Fokhrul Islam. I help brands turn ad spend into revenue by fixing tracking, targeting, and conversion bottlenecks.
What I do
- Local Business Growth
- Google Ads
- Facebook Ads
- GA4 & Conversion Tracking
- Web Analytics
- Conversion Rate Optimization
- AI Automation
The problem
Most local ad budgets leak
before anyone notices.
The spend is visible. The loss isn't. In almost every account I open, the money is going somewhere the owner can't see — and the reporting says everything is fine.
The clicks aren't buyers
Broad match and loose audiences bring volume, not intent. You pay for people outside your service area, outside your price range, and outside your opening hours.
The landing page loses them
The ad does its job and the page undoes it — slow, vague, no proof, no obvious next step. Traffic was never the bottleneck; the twenty seconds after the click were.
Services
Six ways I move the number.
Each of these is a discipline in its own right. They compound when one person owns all of them — because the tracking, the targeting and the page stop contradicting each other.
Google Ads Management
Search campaigns built around what people type when they're ready to buy — tight match types, real negatives, and geography that matches where you actually work.
- Search
- Performance Max
- Local
- Negatives
Meta Ads That Convert
Facebook and Instagram campaigns for demand you have to create, not just capture — creative angles, audience testing, and a clean Conversions API signal behind it.
- CAPI
- Creative testing
GA4 & Conversion Tracking
The foundation everything else stands on. Events defined properly, calls and forms captured, server-side where it matters — so the numbers you report are the numbers that happened.
- GA4
- GTM
- Server-side
- Call tracking
Web Analytics & Reporting
One dashboard that answers one question: is this making money? No vanity charts, no forty-tab PDF — the handful of numbers that should change a decision, and what to do when they move.
- Looker Studio
- Attribution
- Cohorts
Conversion Rate Optimization
The cheapest growth available: the same traffic, converting better. Session review, friction removal, and tests that run long enough to actually mean something.
- A/B testing
- Heatmaps
- Forms
- Page speed
AI Automation
The follow-up that used to not happen. Leads answered in seconds, enquiries routed and qualified, reporting assembled on its own — so the pipeline keeps moving while you're on a job.
- Lead response
- Routing
- Reporting
- Workflows
How I work
Measure first. Then spend.
Scaling an account you can't measure just loses money faster. So the order is always the same, and step one is never "increase the budget".
Audit
I open the accounts and find where the money actually goes — wasted spend, broken events, and the gap between reported and real leads.
Track
Tracking gets rebuilt before anything is optimised: GA4 events, call and form capture, and a definition of "a lead" everyone agrees on.
Scale
With a signal worth trusting, budget moves toward what converts — campaign by campaign, geography by geography, offer by offer.
Automate
The repeatable parts stop needing a human: instant lead response, qualification, routing, and reporting that builds itself.
Selected work
What it looks like in practice.
Three engagements, the state they started in, and the numbers that moved. Client names are withheld where the work was under NDA — the numbers are not.
TODO — sector
TODO — period
TODO — one-line summary of the outcome
TODO — what was broken when the engagement started.
- TODO — what was changed
- TODO — what was changed
- TODO — what was changed
- TODO — metric
- — —
- TODO — metric
- — —
TODO — sector
TODO — period
TODO — one-line summary of the outcome
TODO — what was broken when the engagement started.
- TODO — what was changed
- TODO — what was changed
- TODO — what was changed
- TODO — metric
- — —
- TODO — metric
- — —
TODO — sector
TODO — period
TODO — one-line summary of the outcome
TODO — what was broken when the engagement started.
- TODO — what was changed
- TODO — what was changed
- TODO — what was changed
- TODO — metric
- — —
- TODO — metric
- — —
Numbers are pulled from the client's own ad platform and GA4 — happy to walk through the accounts on a call.
Accountability
Judge me on these.
Not impressions, not reach, not "engagement". These are the four numbers I report on and the ones I expect to be held to.
Return
ROASRevenue produced for every unit of ad spend — the headline number.
Efficiency
CPAWhat one real, qualified lead costs you — not one form submission.
Conversion
CVRShare of visitors who take the action. Where CRO earns its keep.
Blended
MERTotal revenue against total spend — the number that can't be gamed.
About
I work with owners,
not marketing departments.
Most of the businesses I help don't have a marketing team. They have an owner who is already doing the work, already answering the phone, and now also responsible for a Google Ads account nobody explained.
That's the gap I fill. I take the whole chain — the ads, the tracking, the landing page, the follow-up — and make it one system that reports honestly. You get one person who understands all of it, and one number that tells you whether it's working.
I'd rather tell you the account needs less budget and better tracking than take a bigger retainer and let it leak quietly. That tends to make the first conversation short and useful.
Fokhrul Islam
Growth & Analytics Consultant
Questions
Before you get in touch.
Wasted spend can usually be cut in the first couple of weeks — that
part is fast because it's subtraction. Tracking rebuilds take a
little longer, and meaningful CRO results need enough traffic to be
confident rather than lucky. I'd rather give you a real timeline
after seeing the account than a number now.
No. Small budgets benefit most from tight tracking, because there's
no room to waste. If your spend is genuinely too low for paid ads to
make sense yet, I'll say so — that's a cheaper answer for both of us.
I do. You deal with me directly — there's no account manager relaying
messages to someone you've never met. That's the main reason I keep
the number of clients deliberately small.
Always. Ad accounts, GA4, Tag Manager and every dashboard stay in
your ownership, under your billing. I get access to them; I don't
hold them. If we stop working together, nothing has to be rebuilt.
Unglamorous, useful things: a lead that gets an answer in seconds
instead of the next morning, enquiries sorted and routed before you
read them, and reports that assemble themselves. It removes the
follow-up that quietly doesn't happen when you're busy.
Next step
Let's look at where
your budget is going.
A short call, your accounts on screen, and an honest read on what's working and what isn't. If I'm not the right fit, I'll tell you on that call rather than after an invoice.
Replies come from me, not a form autoresponder.